The first half of day one has already been a rich, rewarding experience. The typical checking in and picking up of credentials was immediately followed up by a bevvy of intensive forums, Q & As, and follow-up networking sessions that including representatives, and in some cases entire teams, from MTV, youtube, Soundfriend, and the Reading and Leeds Festivals. Fortunately, my brain is an unused sponge that soaked up much of the information. Although the forums are intensely filled with a wealth of information, the speakers are quite entertaining and the time flies by.

The entertaining half of day one is about to take hold with a press party that will be followed up with sets all around the lower east side. Although Cold War Kids and James are the biggest names performing this evening, they may be taking a back seat to the numerous unsigned and emerging bands that have sets tonight!